In 2010 Phil Libin, then CEO of Evernote, said theirs was 2%. Now, the oft-cited conversion rate from free to premium user is typically less than 5%. Today it claims to have 100 million users. Create documents, collaborate on projects, and store information all in one place. By 2010, it had a total of 3 million users. Evernote Business brings your teams work together. ![]() Once a file is uploaded, you can access it forever. They charge for features and uploads (60MB a month was the free limit, I haven't checked in a bit). Evernote’s pricing change probably worked last time, and will probably work this time.Įvernote’s greatest asset is its very large user base. Answer: It's free, install it and give it a try. EVERYTHING IN PROFESSIONAL, PLUS: 20 GB monthly uploads + 2 GB per user Work together in shared spaces Centralize account administration and user. ![]() You can upgrade to the Pro plan for 70 per year and unlock all the premium functions. What Evernote is doing this time with the packaging change: reduce the value of their free Basic edition product.Įffectively that means they are raising the price of a user not upgrading to the paid product. The free version is limited to 60MB of notes storage. However, a certain growth profile is required if Evernote was to go public (or be acquired) and have a decent exit.Īnd one of the best ways to drive growth without fundamentally investing more in the business or product? It’s been 10 years since they first took funding. ![]() However, if you’re determined to shop around, Bear and other note-taking apps are cheaper. Many investors - big-name investors - are waiting to get their returns. Most Evernote users will find the premium option an affordable middle-ground.
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